KT Men Enters Indian Grooming Market with ₹100 Cr Target and IPL Partnerships
KT Professional has launched KT Men, a science-backed grooming line, leveraging high-profile partnerships with IPL giants Mumbai Indians and Royal Challengers Bengaluru. The bootstrapped brand aims for ₹100 crore in its first year, targeting India's rapidly expanding male personal care sector through a multi-channel distribution strategy.