USBC Hires Former Apple Pay Exec to Scale Tokenized Deposits, Eyeing $18T Market
Though publicly traded, USBC operates like a startup chasing the tokenized deposit opportunity, and its latest hire—Dave Baldwin from Apple Pay and Cash App—signals startup-style ambition. Founder/CEO Greg Kidd is betting that Baldwin’s partnership-building skills can replicate the explosive growth of mobile payments in the tokenized world. The move reflects how blending seasoned tech talent with a startup vision can target massive, untapped markets.