# Domino's

Type: Company (DPZ)

Source: Startup Intelligence Brief — https://getstartupbrief.com/entity/dominos
Canonical HTML page: https://getstartupbrief.com/entity/dominos

## Timeline

- **2024**: Shark Tank India — Bahl joins the panel of judges for the popular startup investment show.
- **2023**: Scale Milestone — The company surpasses the Rs 1,000 crore revenue/valuation mark.
- **2014**: Domino's Partnership — Secures first major B2B order, establishing institutional credibility.
- **2013**: Veeba Founded — VRB Consumer Products is established to focus on sauces and condiments.
- **2010**: Pocketful Launch — Bahl launches his first venture, a restaurant chain that eventually fails.

## Recent coverage (1 stories)

### From Failed Eatery to ₹1,000Cr Empire: Viraj Bahl’s Blueprint for Scaling Veeba
2026-03-26 01:21:08 · Sentiment: Neutral · Impact: 5/10 · Sources: 2

Viraj Bahl, founder of VRB Consumer Products and Shark Tank India judge, details the evolution of Veeba from a startup to a Rs 1,000+ crore market leader. He emphasizes that the operational lessons learned from his failed restaurant venture, Pocketful, were instrumental in securing early institutional wins and building a sustainable consumer brand.
Full story: https://getstartupbrief.com/story/viraj-bahl-veeba-scaling-strategy-shark-tank-india

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