# Open Network for Digital Commerce (ONDC)

Type: Technology

Source: Startup Intelligence Brief — https://getstartupbrief.com/entity/open-network-for-digital-commerce-ondc
Canonical HTML page: https://getstartupbrief.com/entity/open-network-for-digital-commerce-ondc

## Recent coverage (1 stories)

### MSMEs to Fuel Half of India's E-commerce Growth by 2030: McKinsey
2026-03-18 00:36:30 · Sentiment: Positive · Impact: 7/10 · Sources: 2

A McKinsey & Company report reveals that India's MSMEs will drive nearly 50% of the nation's e-commerce expansion as digital retail penetration climbs to 11% by 2030. The shift is characterized by a rapid move toward direct-to-consumer channels and unbundled digital solutions that bypass traditional marketplace dominance.
Full story: https://getstartupbrief.com/story/india-msme-ecommerce-growth-2030-mckinsey-report

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