# Vibe.co

Type: Company

Source: Startup Intelligence Brief — https://getstartupbrief.com/entity/vibeco
Canonical HTML page: https://getstartupbrief.com/entity/vibeco

## Timeline

- **2026-08-04**: Acquisition completed — Walmart finalizes the purchase of Vibe.co and begins integration into Walmart Connect.
- **2026-06**: Walmart announces deal for Vibe.co — Walmart enters into an agreement to acquire self-service CTV advertising platform Vibe.co for $1.4 billion.
- **2024-02**: Walmart acquires Vizio — Walmart purchases smart TV maker Vizio for $2.3 billion to strengthen its advertising hardware footprint.

## Recent coverage (1 stories)

### Vibe.co’s $1.4B Walmart Exit Signals Blockbuster AdTech M&A in 2026
2026-08-04 17:17:40 · Sentiment: Positive · Impact: 6/10 · Sources: 2

The $1.4 billion acquisition of self-serve CTV platform Vibe.co by Walmart offers a lucrative exit for its founders and investors, highlighting the ravenous appetite for retail media adtech. The deal validates the thesis that CTV democratization is a billion-dollar opportunity.
Full story: https://getstartupbrief.com/story/vibeco-1-4b-exit-adtech-startups

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